How Much The CW Charges Per 30 Second Commercial

A report revealing what the networks are able to charge ad buyers per 30 seconds has been released and here are the CW numbers:

“America’s Next Top Model” - $103,714
“One Tree Hill” - $67,902
“Gossip Girl” - $62,139
“90210″ - $58,347
“Smallville” - $54,323
“Stylista” - $48,942
“Everybody Hates Chris” - $44,533
“Supernatural” - $37,982
“Privileged” - $33,305
“The Game” – $29,583

Read my thoughts after the jump.

CW To Repeat “Privileged” Instead Of Repeat “One Tree Hill” This Monday

The title says it all, I just wanted to make sure I got it all in there to avoid any confusion. This is just a one shot deal, Privileged is not replacing One Tree Hill. This Monday both Gossip Girl and One Tree Hill are scheduled to have repeats, but now instead of repeating One Tree Hill (which does poorly in repeats), the network is going to try and run a repeat of Privileged to try and get the show more exposure.

Good news! CW isn’t giving up on Privileged just yet.

CW Ratings for Monday, September 29, 2008

On Monday, September 29, 2008 the CW continued to soar with its highly compatible duo Gossip Girl and One Tree Hill.

At 8/7c was an all-new Gossip Girl (”The Serena Also Rises”). [A18-49: 1.9, #T13; 3,540,000 viewers]

• Last week comparison of Gossip Girl (”The Ex-Files”) on Monday, September 22, 2008. [HH: 2.3/3, #13; A18-49: 1.6, #13; 3,350,000 viewers]

And at 9/8c was a new episode of One Tree Hill (”You’ve Dug Your Own Grave, Now Lie In It”), which has not had demos this high in nearly two years! [A18-49: 1.9, #T13; 3,420,000 viewers]

• Last week comparison of One Tree Hill (”Bridge Over Troubled Waters”) on Monday, September 22, 2008. [HH: 2.1/3, #14; A18-49: 1.5, #14; 3,100,00 viewers]

Another great night of teen drama for the CW. I feel personally that not having an all-new episode is going to hurt this stride of ratings, but we’ll have to see.

CW Ratings for Monday, September 22, 2008

Last night, Monday, September 22, 2008, marked the official beginning of the 2008-2009 television season. And good news, the CW held up with previous Monday nights with its perfect (yes, I’m now calling it perfect) combination of Gossip Girl and One Tree Hill. For the night the network averaged 2.2/3 in the households/share rating and a whopping 1.5 in the coveted adults 18-49 demo.

At 8/7c was an all-new Gossip Girl (”The Ex-Files”), which saw series highs last night. [HH: 2.3/3, #13; A18-49: 1.6, #13; 3,350,000 viewers]

• Last week comparison of Gossip Girl (”The Dark Knight”) on Monday, September 15, 2008. [HH: 2.6/4, #12; A18-49: 1.9, #T7; 3,730,000 viewers]

And at 9/8c was a new episode of One Tree Hill (”Bridge Over Troubled Waters”). [HH: 2.1/3, #14; A18-49: 1.5, #14; 3,100,000 viewers]

• Last week comparison of One Tree Hill (”Get Cape. Wear Cape. Fly”) on Monday, September 15, 2008. [HH: 2.3/3, #13; A18-49: 1.8, #T11; 3,350,00 viewers]

I am very pleased, and frankly surprised, with the CW’s performance last night. I thought for sure we’d see both Gossip Girl and One Tree Hill in the 2-2.5 million viewers range last night but both programs exceeded my expectations and even up against a night pact full of premieres Gossip Girl managed to beat every episode of its first season in the adults 18-49 demo, with the exception of the series premiere.

CW Ratings for Monday, September 15, 2008

The CW had a fantastic night on Monday, September 15, 2008 with its nearly perfect combination of Gossip Girl and One Tree Hill. For the night the network averaged 2.4/4 in the households/share rating and a whopping 1.8 in the coveted adults 18-49 demo. The network also beat NBC for the night in the demo.

At 8/7c was the buzz teen drama Gossip Girl (“The Dark Knight”), which saw series highs last night. [HH: 2.6/4, #12; A18-49: 1.9, #T7; 3,730,000 viewers]

• Last week comparison of Gossip Girl (“Never Been Marcused”) on Monday, September 8, 2008. [HH: 2.2/3, #T13; A18-49: 1.6, #13; 3,160,000 viewers]

And at 9/8c was another great episode of One Tree Hill (“Get Cape. Wear Cape. Fly”), which has not seen numbers this high since December 6, 2006. [HH: 2.3/3, #13; A18-49: 1.8, #11; 3,350,000 viewers]

• Last week comparison of One Tree Hill (“One Million Billionth of a Millisecond on a Sunday Morning”) on Monday, September 8, 2008. [HH: 2.2/3, #13; A18-49: 1.7, #T11; 3,250,00 viewers]

The CW has broken its own Monday night records for three weeks in a row now. Gossip Girl is finally providing healthy numbers and in its sixth year One Tree Hill shows no signs of stopping. I’m sure the suits at the CW could not be happier with last night’s results.

The CW Shows from 9/1/2008 – 9/7/2008

The CW Shows from 9/1/2008 – 9/7/2008
#1 – 90210 (Tuesday/2-hour series premiere) 4,650,000; 47/78
#2 – Friday Night Smackdown (Friday/all-new) 4,230,000; 51/78
#3 – America’s… (Wednesday/2-hour season premiere) 3,510,000; 58/78
#4 – Gossip Girl (Monday/season premiere) 3,430,000; 60/78
#5 – One Tree Hill (Monday/season premiere) 3,240,000; 64/78
#6 – 90210 (Thursday/2-hour encore) 2,110,000; 74/78
#7 – America’s Next Top… (Sunday/2-hour encore) 1,780,000; 77/78
#8 – One Tree Hill (Sunday/encore) 1,280,000; 78/78
Average: 3,030,000

CW Ratings for Monday, September 8, 2008

The CW continued with success in its second week with the combination of Gossip Girl and One Tree Hill on Monday, September 8, 2008. For the night the CW averaged 2.2/3 household/share rating and a 1.6 in the ever important adults 18-49 demo.

At 8/7c was the second episode of Gossip Girl (”Never Been Marcused”). [HH: 2.2/3, #T13; A18-49: 1.6, #13; 3,160,000 viewers]

• Last on comparison of Gossip Girl (”Summer, Kind of Wonderful”) on Monday, September 1, 2008. [HH: 2.3/4, #T11; A18-49: 1.7, #T7; 3,430,000 viewers]

At 9/8c was an all-new One Tree Hill (”One Million Billionth of a Millisecond on a Sunday Morning”). [HH: 2.2/3, #13; A18-49: 1.7, #T11; 3,250,000 viewers]

• Last on comparison of One Tree Hill (”Touch Me I’m Going To Scream”) on Monday, September 1, 2008. [HH: 2.1/3, #13; A18-49: 1.6, #10; 3,240,000 viewers]

Two for two and going strong!

CW Ratings for Monday, September 1, 2008

The CW kicked off its third season Monday, September 1, 2008 with the second season premiere of Gossip Girl followed by the sixth season premiere of One Tree Hill. For the night the CW averaged 2.2/3 household/share rating and a 1.6 in the ever important adults 18-49 demo.

At 8/7c was the second season premiere of Gossip Girl (“Summer, Kind of Wonderful”). [HH: 2.3/4, #T11; A18-49: 1.7, #T7; 3,430,000 viewers]

• Season premiere comparison of Gossip Girl (“Pilot”) on Wednesday, September 19, 2007. [HH: 2.4/4, #15; A18-49: 1.7, #13; 3,500,000 viewers]
• Last on comparison of Gossip Girl (“Much ‘I Do’ About Nothing”) on Monday, May 19, 2008. [HH: 2.0/3; A18-49: 1.4, #13; 3,000,000 viewers]

At 9/8c was the sixth season premiere of One Tree Hill (“Touch Me I’m Going To Scream”). [HH: 2.1/3, #13; A18-49: 1.6, #10; 3,240,000 viewers]

• Season premiere comparison of One Tree Hill (“4 Years, 6 Months, 2 Days (1)”) on Tuesday, January 8, 2008. [HH: 2.3/4, #13; A18-49: 1.5, #10; 3,360,000 viewers]
• Last on comparison of One Tree Hill (“What Comes After The Blues”) on Monday, May 19, 2008. [HH: 2.1/3; A18-49: 1.6, #T11; 3,230,000 viewers]

I’d say that’s a good start to a new season for the CW, along with Gossip Girl and One Tree Hill.

“Gossip Girl” Season 2 Trailers

CWTV.com To Stream “Gossip Girl” Episodes Again

All you “Gossip Girl” fans can breathe again. The CW has just lifted their ban on streaming “Gossip Girl” episodes online.