How Much The CW Charges Per 30 Second Commercial

A report revealing what the networks are able to charge ad buyers per 30 seconds has been released and here are the CW numbers:

“America’s Next Top Model” - $103,714
“One Tree Hill” - $67,902
“Gossip Girl” - $62,139
“90210″ - $58,347
“Smallville” - $54,323
“Stylista” - $48,942
“Everybody Hates Chris” - $44,533
“Supernatural” - $37,982
“Privileged” - $33,305
“The Game” – $29,583

Read my thoughts after the jump.

CW To Repeat “Privileged” Instead Of Repeat “One Tree Hill” This Monday

The title says it all, I just wanted to make sure I got it all in there to avoid any confusion. This is just a one shot deal, Privileged is not replacing One Tree Hill. This Monday both Gossip Girl and One Tree Hill are scheduled to have repeats, but now instead of repeating One Tree Hill (which does poorly in repeats), the network is going to try and run a repeat of Privileged to try and get the show more exposure.

Good news! CW isn’t giving up on Privileged just yet.

CW Ratings for Monday, September 29, 2008

On Monday, September 29, 2008 the CW continued to soar with its highly compatible duo Gossip Girl and One Tree Hill.

At 8/7c was an all-new Gossip Girl (”The Serena Also Rises”). [A18-49: 1.9, #T13; 3,540,000 viewers]

• Last week comparison of Gossip Girl (”The Ex-Files”) on Monday, September 22, 2008. [HH: 2.3/3, #13; A18-49: 1.6, #13; 3,350,000 viewers]

And at 9/8c was a new episode of One Tree Hill (”You’ve Dug Your Own Grave, Now Lie In It”), which has not had demos this high in nearly two years! [A18-49: 1.9, #T13; 3,420,000 viewers]

• Last week comparison of One Tree Hill (”Bridge Over Troubled Waters”) on Monday, September 22, 2008. [HH: 2.1/3, #14; A18-49: 1.5, #14; 3,100,00 viewers]

Another great night of teen drama for the CW. I feel personally that not having an all-new episode is going to hurt this stride of ratings, but we’ll have to see.

CW Ratings Catch-Up for September 25-28, 2008

Unfortunately, you’ll see this from time to time. I try my best to keep this blog up to date, but sometimes things just happen that I get behind. So instead of dreading getting back to blogging because I have hours of blogs to catch up on, I’ll just post a quick catch-up.

Thursday, September 25, 2008 the CW aired all-new Smallville (“Plastique”) [HH: 2.7/4, #14; A18-49: 1.7, #14; 4,100,000 viewers] and Supernatural (“Are You There God? It’s Me, Dean Winchester”) [HH: 2.1/3, #15; A18-49: 1.3, #15; 3,240,000 viewers].

Friday, September 26, 2008 the CW aired its final Friday Night Smackdown (“Episode 474″) [A18-49: 1.4, #T9; 4,410,000 viewers].

Sunday, September 28, 2008 the CW aired a night full of repeats including One Tree Hill (“Bridge Over Troubled Waters”) [HH: 0.9/2, #T20; A18-49: 0.6, #T20; 1,370,000 viewers], Privileged (“All About What You Really, Really Want”) [HH: 0.9/1, #T20; A18-49: 0.6, #T20; 1,220,000 viewers], and America’s Next Top Model (“Fierce Eyes”) [HH: 1.0/2, #19; A18-49: 0.7, #19; 1,440,000 viewers].

CW Ratings for Monday, September 22, 2008

Last night, Monday, September 22, 2008, marked the official beginning of the 2008-2009 television season. And good news, the CW held up with previous Monday nights with its perfect (yes, I’m now calling it perfect) combination of Gossip Girl and One Tree Hill. For the night the network averaged 2.2/3 in the households/share rating and a whopping 1.5 in the coveted adults 18-49 demo.

At 8/7c was an all-new Gossip Girl (”The Ex-Files”), which saw series highs last night. [HH: 2.3/3, #13; A18-49: 1.6, #13; 3,350,000 viewers]

• Last week comparison of Gossip Girl (”The Dark Knight”) on Monday, September 15, 2008. [HH: 2.6/4, #12; A18-49: 1.9, #T7; 3,730,000 viewers]

And at 9/8c was a new episode of One Tree Hill (”Bridge Over Troubled Waters”). [HH: 2.1/3, #14; A18-49: 1.5, #14; 3,100,000 viewers]

• Last week comparison of One Tree Hill (”Get Cape. Wear Cape. Fly”) on Monday, September 15, 2008. [HH: 2.3/3, #13; A18-49: 1.8, #T11; 3,350,00 viewers]

I am very pleased, and frankly surprised, with the CW’s performance last night. I thought for sure we’d see both Gossip Girl and One Tree Hill in the 2-2.5 million viewers range last night but both programs exceeded my expectations and even up against a night pact full of premieres Gossip Girl managed to beat every episode of its first season in the adults 18-49 demo, with the exception of the series premiere.

CW Ratings for Sunday, September 21, 2008

The CW reverted back to its typical low-rated Sunday last night on Sunday, September 21, 2008. The network aired an encore of last week’s One Tree Hill, an encore of the last week’s Privileged, and finally an encore of last week’s America’s Next Top Model. For the night the CW averaged 1.0/2 household/share rating and a 0.6 in adults 18-49 demo.

At 7/6c was an encore episode of last Monday’s One Tree Hill (”Get Cape. Wear Cape. Fly”). [HH: 0.9/2, #22; A18-49: 0.5, #22]

• Last week comparison of One Tree Hill (”One Million Billionth of a Millisecond on a Sunday Morning”) on Sunday, September 14, 2008. [HH: 0.9/2, #22; A18-49: 0.5, #22]

At 8/7c was an encore of the series premiere of the new series Privileged (”All About Honesty”). [HH: 1.3/2, #21; A18-49: 0.9, #21; 2,010,000 viewers]

• Last week comparison of Privileged (”Pilot”) on Sunday, September 14, 2008. [HH: 1.3/2, #21; A18-49: 0.9, #21; 2,010,000 viewers]

And finally At 9/8c was an encore of America’s Next Top Model (”You’re Beautiful, Now Change”). [HH: 1.8/3, #20; A18-49: 1.2, #20; 2,730,000 viewers]

• Last week comparison of America’s Next Top Model (The Ladder of Model Success”) on Sunday, September 14, 2008. [HH: 1.8/3, #20; A18-49: 1.2, #20; 2,730,000 viewers]

Nothing good lasts forever right? I suspect the CW will have a big dip in ratings this week as the big 4 broadcast networks bring out their new and returning shows.

CW Ratings for Monday, September 15, 2008

The CW had a fantastic night on Monday, September 15, 2008 with its nearly perfect combination of Gossip Girl and One Tree Hill. For the night the network averaged 2.4/4 in the households/share rating and a whopping 1.8 in the coveted adults 18-49 demo. The network also beat NBC for the night in the demo.

At 8/7c was the buzz teen drama Gossip Girl (“The Dark Knight”), which saw series highs last night. [HH: 2.6/4, #12; A18-49: 1.9, #T7; 3,730,000 viewers]

• Last week comparison of Gossip Girl (“Never Been Marcused”) on Monday, September 8, 2008. [HH: 2.2/3, #T13; A18-49: 1.6, #13; 3,160,000 viewers]

And at 9/8c was another great episode of One Tree Hill (“Get Cape. Wear Cape. Fly”), which has not seen numbers this high since December 6, 2006. [HH: 2.3/3, #13; A18-49: 1.8, #11; 3,350,000 viewers]

• Last week comparison of One Tree Hill (“One Million Billionth of a Millisecond on a Sunday Morning”) on Monday, September 8, 2008. [HH: 2.2/3, #13; A18-49: 1.7, #T11; 3,250,00 viewers]

The CW has broken its own Monday night records for three weeks in a row now. Gossip Girl is finally providing healthy numbers and in its sixth year One Tree Hill shows no signs of stopping. I’m sure the suits at the CW could not be happier with last night’s results.

CW Ratings for Sunday, September 14, 2008

The CW had yet another above the average Sunday on Sunday, September 14, 2008. The network aired an encore of last week’s One Tree Hill, an encore of the new series Privileged, and finally an encore of America’s Next Top Model. For the night the CW averaged 1.3/2 household/share rating and a 0.8 in adults 18-49 demo.

At 7/6c was an encore episode of last Monday’s One Tree Hill (“One Million Billionth of a Millisecond on a Sunday Morning”). [HH: 0.9/2, #22; A18-49: 0.5, #22]

• Last week comparison of One Tree Hill (“Touch Me I’m Going To Scream”) on Sunday, September 7, 2008. [HH: 1.0/2, #19; A18-49: 0.6, #T18; 1,270,000]

At 8/7c was an encore of the series premiere of the new series Privileged (”Pilot”). [HH: 1.3/2, #21; A18-49: 0.9, #21; 2,010,000 viewers]

• Last on comparison of Privileged (”Pilot”) on Tuesday, September 9, 2008. [HH: 2.1/3, #11; A18-49: 1.3, #11; 2,900,000 viewers]

And finally At 9/8c was an encore of America’s Next Top Model (”The Ladder of Model Success”). [HH: 1.8/3, #20; A18-49: 1.2, #20; 2,730,000 viewers]

• Last week comparison of America’s Next Top Model (”The Notorious Fierce Fourteen”/”Top Model Inaguration”) on Sunday, September 7, 2008 from 8/7c to 9/7c. [HH: 1.3/2, #17; A18-49: 0.7, #17; 1,770,000 viewers]

I’m not going to even lie. I had a dream last night that the CW averaged over 4,000,000 viewers for the night. That is how crazily obsessed I am with this network’s ratings.

Although it is not 4,000,000 viewers, the network continued to surpass expectations for its Sunday night lineup for the second week in a row. Congrats!

The CW Shows from 9/1/2008 – 9/7/2008

The CW Shows from 9/1/2008 – 9/7/2008
#1 – 90210 (Tuesday/2-hour series premiere) 4,650,000; 47/78
#2 – Friday Night Smackdown (Friday/all-new) 4,230,000; 51/78
#3 – America’s… (Wednesday/2-hour season premiere) 3,510,000; 58/78
#4 – Gossip Girl (Monday/season premiere) 3,430,000; 60/78
#5 – One Tree Hill (Monday/season premiere) 3,240,000; 64/78
#6 – 90210 (Thursday/2-hour encore) 2,110,000; 74/78
#7 – America’s Next Top… (Sunday/2-hour encore) 1,780,000; 77/78
#8 – One Tree Hill (Sunday/encore) 1,280,000; 78/78
Average: 3,030,000

CW Ratings for Monday, September 8, 2008

The CW continued with success in its second week with the combination of Gossip Girl and One Tree Hill on Monday, September 8, 2008. For the night the CW averaged 2.2/3 household/share rating and a 1.6 in the ever important adults 18-49 demo.

At 8/7c was the second episode of Gossip Girl (”Never Been Marcused”). [HH: 2.2/3, #T13; A18-49: 1.6, #13; 3,160,000 viewers]

• Last on comparison of Gossip Girl (”Summer, Kind of Wonderful”) on Monday, September 1, 2008. [HH: 2.3/4, #T11; A18-49: 1.7, #T7; 3,430,000 viewers]

At 9/8c was an all-new One Tree Hill (”One Million Billionth of a Millisecond on a Sunday Morning”). [HH: 2.2/3, #13; A18-49: 1.7, #T11; 3,250,000 viewers]

• Last on comparison of One Tree Hill (”Touch Me I’m Going To Scream”) on Monday, September 1, 2008. [HH: 2.1/3, #13; A18-49: 1.6, #10; 3,240,000 viewers]

Two for two and going strong!